Your customer probably has numerous interactions with your brand or product which go way beyond a logo or typeface. They walk into your “bricks & mortar”. They talk to your team. They sit in…
Browsing Tag
Branding
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Creative Inspiration Marketing Strategy On My Travels StyleHow One Fashion Brand Has Created a Well Defined Brand Story
Last week I went to the Hope at Home fashion event where I met the very inspiring Nayna McIntosh, Hope’s founder, and her team. Apart from the beautiful designs, what impressed…
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“Do what you do best and outsource the rest” Peter Drucker Working with a freelance specialist is not about losing control or handing over. Instead it is about bringing in…
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“Design is the silent ambassador of your brand”. Paul Rand Paul Rand was a well-known American graphic designer, best known for his corporate logo designs, posters and corporate identities, including…
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Creative Inspiration Marketing StrategyButton Bites – Brand Heritage and its role in Content Creation
“You have to stay true to your heritage. That’s what your brand is about”. Alice Temperley Very wise words Alice. Recently I was working on a brand messaging strategy…