“Social Media is about the people. Not about your business” Matt Goulart
There is no denying that social media has a vital role in helping businesses grow, whether that’s through creating awareness or building loyalty.
But there is a fine balance between delivering pushy promotional messages and providing added value to your audience.
Today it is about creating much needed inspiration and experiences that your audience want to engage with. So here is a question for you: when was the last time you really looked at how you communicate with your audience? And would it be the sort of message you would want to receive yourself?
Food for thought 🙂
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